Welcome to the newly reimaged Sparkling Events & Designs!
This rebrand has been a true labor of love! As a designer myself at times it is hard to take a step back and let someone do what you think that you can do. I designed my initial logo and I loved it for a while but for the past two years, I have just been feeling like it wasn’t…doing anything for me, it was no longer reflecting my business… It wasn’t Sparkling! I tried to create something but nothing I was doing was working. I could never translate what was in my head. I finally realized that even though I am a stationery designer, I’m not a branding specialist. I needed outside help and I’m so glad that I sought outside help.
So needless to say, this rebrand has been in the works for more than a year and I couldn’t be happier with how it turned out. I learned a lot of about myself and my business during this process. Rebranding your company is definitely a self reflective process and really causes you to ask yourself some really tough questions about your business, your clients and where you see yourself going. I finally realized that a brand is much much more than a logo, which is initially what I thought was the only thing I needed.
I searched and searched for a long time for a company that would be able to translate what I could see in my mind into reality. I found the perfect designer… Love Inspired®. Cathy and her team were so amazing to work with and she “got” me almost instantly. It’s funny because I just knew that we were going to have to go through several iterations of designs until I was happy; she nailed it from the very beginning. She’s that good!
Cathy gave me lots of homework to do which required me to do more than I had anticipated. I’m so happy to have gone through this process. It was much more than just pinning pictures of what inspired me. Leaning on inspiration was a part of the process but thinking about my company, who we serve and how we serve them was much more in depth than I had thought of before. Even though it was a lot of deep soul searching; it was so much fun and the end result is spectacular!
Thank you Love Inspired and Velvet Ink Media for the beautiful website!
Welcome to the new look of Sparkling Events & Designs.
Thank you Chip Dizard Weddings for this beautiful video of our new site!