Welcome to the new Sparkling Events & Designs

October 1st, 2015 in Brand

Welcome to the newly reimaged Sparkling Events & Designs!

This rebrand has been a true labor of love!  As a designer myself at times it is hard to take a step back and let someone do what you think that you can do.  I designed my initial logo and I loved it for a while but for the past two years, I have just been feeling like it wasn’t…doing anything for me, it was no longer reflecting my business…  It wasn’t Sparkling!  I tried to create something but nothing I was doing was working. I could never translate what was in my head.  I finally realized that even though I am a stationery designer, I’m not a branding specialist.  I needed outside help and I’m so glad that I sought outside help.

So needless to say, this rebrand has been in the works for more than a year and I couldn’t be happier with how it turned out.  I learned a lot of about myself and my business during this process.  Rebranding your company is definitely a self reflective process and really causes you to ask yourself some really tough questions about your business, your clients and where you see yourself going.  I finally realized that a brand is much much more than a logo, which is initially what I thought was the only thing I needed.

I searched and searched for a long time for a company that would be able to translate what I could see in my mind into reality.  I found the perfect designer… Love Inspired®.  Cathy and her team were so amazing to work with and she “got” me almost instantly.  It’s funny because I just knew that we were going to have to go through several iterations of designs until I was happy; she nailed it from the very beginning.  She’s that good!

Cathy gave me lots of homework to do which required me to do more than I had anticipated.  I’m so happy to have gone through this process.  It was much more than just pinning pictures of what inspired me.  Leaning on inspiration was a part of the process but thinking about my company, who we serve and how we serve them was much more in depth than I had thought of before.  Even though it was a lot of deep soul searching; it was so much fun and the end result is spectacular!

Thank you Love Inspired and Velvet Ink Media for the beautiful website!

Our New Logo

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Our Brand Board

Thank you Love Inspired for the new brand and Velvet Ink Media for the beautiful website!

Welcome to the new look of Sparkling Events & Designs.

Thank you Chip Dizard Weddings for this beautiful video of our new site! 

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Comments
10/1/15
pugs says:

Everything looks so shiny + SPARKLING!
Brilliant branding. Every on the new site reflects your style, beauty and ridic talents. Best of luck with the fresh start and new chapter. You will do amazing things.
xo

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hello lovely

Welcome to the blog! I’m Ebony Sparkes and I am southern belle wedding and event planner serving the DMV. I love LOVE and celebrating all of life’s special occasions and this is why I became an event planner. I have been fortunate to plan amazing celebrations in Virginia, Maryland, Washington, D.C., New York, Georgia, Jamaica, and the Dominican Republic!

Our work has been featured by several industry icons like Preston Bailey, Amy Atlas, Hostess with the Mostess and Munaluchi Bridal.  Sparkling Events & Designs, LLC is also a recipient of Wedding Wire’s 2011 & 2012 Bride’s Choice Award, The Knot’sTM Best of Wedding Vendors for 2012, 2013, 2014 & 2015 and an active member of the Association of Wedding Professionals.

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The Sparkle
Founded in 2010, our mission was to celebrate life's special occasions, all of them. Today, we love working on all events big and small. We have a passion for designing events and stationery that are truly reflective of who you are. Contact us today to get started.